The Promotions reporting is separated into two reports; Campaigns and Promo Codes, and gives you a high-level overview of how well your promotional campaigns and promo codes are performing. You can access either analytics page by selecting the Insights sub-category in the left-sidebar under ANALYTICS, and then selecting Promotions and a drop-down menu will allow you to select either Campaigns or Promo Codes.
In this article, we'll look at both these reports.
Campaign
The Campaign sub-tab outlines your business’ promotions and how well they’re performing. On this screen, you can see at a glance, all your promotions, the promotion type, discount details, a description of each promotion, as well as the date range and current status of the promotion. Performance outlines how well each promotion has been doing. All data on this screen can be filtered by date range, discount type, location and promotion status.
Promo Codes
The Promo Codes sub-tab summarizes all your promotional codes that you have created for your business and at a glance, provides key information about each code. In the Promotion Status window, you can see your complete history of promotional codes that have been created. Discount type identifies whether the promotional code applied to a cart order, a specific product or multiple products or delivery discount. The discount details outlines what the discount value of the promotional code is, and whether it’s a percentage discount or dollar amount discount. Time frame outlines the period of activity for respective promo code and Status notes whether the promotional code is currently live, or has expired.
The Performance window on this screen, helps you understand how well each code has performed and at a glance, lists the code used, the store location that it’s been used at, the number of times that it’s been used, the total discount awarded from all total uses of the code, as well as the revenue received from customers using the code.
All data on this screen can be filtered by start date, discount type, location and status.